Compression is the reduction of time and effort that routine work demands, achieved through AI augmentation. Automation implies replacement. Compression implies concentration. When you compress a file, the information does not disappear; it occupies less space. When you compress human work, the routine recedes and what remains is the judgment, the relationships, and the creative decisions that the routine was consuming time and attention away from.
Compression is where our work begins. Left alone, it produces a smaller version of the same job, which is why so many AI deployments stall after the first efficiency gain. But the point of compression is to clear room for everything that has to happen next. What workflows will get redesigned? What operating models must change? The person doing the work is now freed up to do more human work, the work that matters more. Compression that opens into redesign is how an organization reinvents itself.
Someone who figures out how to do their work in half the time should be handed harder problems, not a layoff notice.
Consider a recruiter who can now manage 600 hires instead of 300. The structure that fragmented her work gets rebuilt around evaluating candidates and building relationships with hiring managers. AI handles the screening, the scheduling, and the data entry, and she keeps the parts of the job that require her to be a person. Her output doubles, and the work itself gets more interesting.
Or consider a nurse freed from end-of-shift charting who spends those hours at the bedside instead of in front of a screen. Or a building superintendent whose tacit knowledge of a property gets captured in a system can finally take a week off without the building falling apart, because the institution no longer depends on what lives only in his head. Each person becomes more valuable the moment AI removes the low-value work that was crowding out their judgment and care.
Of course, maybe this work that we’re compressing wasn’t perceived as “low value” to begin with. Rapid advancements in LLMs over the last few years have forced us to reconsider what work humans should do in an age of abundant, raw intelligence.
Alex Imas, Director of AGI Economics at Google DeepMind, has argued that as AI compresses routine production, spending migrates toward goods and services where human involvement is itself part of the value. Drawing on a 2021 Econometrica paper by Comin, Lashkari, and Mestieri, Imas notes that income effects, not price effects, account for more than 75% of historical patterns of sectoral reallocation. This means that when people get richer, they do not simply buy more of the same things at lower prices. A larger share of their spending moves toward goods where the identity of the producer matters: education, healthcare, hospitality, craftsmanship, anything where you are buying the story and the humanity behind the product and not only its function.
AI pushes the economy toward a post-commodity shape. A growing share of expenditure flows to goods and services whose value is inseparable from the human who provided them.